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soil test kit
Launch itA $1.2M/yr market growing +28.7% this quarter with returns at 1.6% — clears our launch bar.
Avg price
Great$20.84avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 718K searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.39–$31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad5,488.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf