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soil scoop
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Good+51.3%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$3.72–$37.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,360.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Market size
Okay$104K$104K/yr · 141K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand