70
soil moisture meter
Launch itA $2.3M/yr market growing +53.8% this quarter with returns at 1.5% — clears our launch bar.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 1.4M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.98–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,716.5avg incumbent reviews — the moat a new listing must climb