32
snow mat for entryway
Skip itSoft demand (-57.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.04avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.55–$222.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$157K$157K/yr · 147K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad27,103.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-57.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand