35
smudge pot
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$83.92avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$646K$646K/yr · 423K searches
Review moat
Okay2,690.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$7.05–$438.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.6%90-day search growth — must beat 0% to launch