71
smores sticks
Launch itA $2.5M/yr market growing +219.0% this quarter with returns at 1.3% — clears our launch bar.
Growth
Incredible+219.0%90-day search growth — must beat 0% to launch
Market size
Incredible$2.5M$2.5M/yr · 1.6M searches
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$4.51–$27.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,275.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
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