37
smoker blanket
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.00avg listing price — sweet spot $15–$100
Price range
Great$10.08–$91.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great442.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 58K searches
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier