51
smoke bomb
Worth a lookShows low returns (0.3%), but weak search conversion (0.7%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Review moat
Great414avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.26–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$85K$85K/yr · 547K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale