64
skewers
Launch itA $2.2M/yr market growing +71.0% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 1.8M searches
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Growth
Great+71.0%90-day search growth — must beat 0% to launch
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$4.56–$29.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,399.61avg incumbent reviews — the moat a new listing must climb