52
skeleton bones
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($60K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great142.69avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Price range
Good$6.44–$29.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 183K searches