65
shrubs
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.87avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.31–$88.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great307.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Market size
Okay$107K$107K/yr · 230K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale