65
shovel
Worth a lookShows a sweet-spot price point ($26.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.68avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$3.72–$63.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$943K$943K/yr · 824K searches
Review moat
Good1,283.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand