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shed
Launch itA $14.1M/yr market growing +27.7% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$14.1M$14.1M/yr · 13.8M searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Review moat
Good1,398.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$321.49avg listing price — sweet spot $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$21.57–$1855.24cheapest to priciest tracked listing — scored on the share inside $15–$100