53
seed starter soil
Worth a lookShows low returns (0.3%), but soft demand (-66.3% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 736K searches
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Price range
Good$6.94–$27.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,873.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-66.3%90-day search growth — must beat 0% to launch