47
sauna
Skip itPricing outside the sweet spot ($481.50 avg) — this niche doesn't clear our bar today.
Market size
Incredible$20.3M$20.3M/yr · 7.0M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good912.46avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
Avg price
Bad$481.50avg listing price — sweet spot $15–$100
Price range
Bad$14.73–$3012.53cheapest to priciest tracked listing — scored on the share inside $15–$100