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sauna blanket
Skip itHigh returns (11.3%) — this niche doesn't clear our bar today.
Review moat
Great220.25avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.3M$1.3M/yr · 766K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$178.60avg listing price — sweet spot $15–$100
Price range
Bad$19.98–$643.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.9%90-day search growth — must beat 0% to launch
Returns
Bad11.3%return rate — above 5% kills the launch gate