52
sassafras doormat inserts
Worth a lookShows a sweet-spot price point ($25.14 avg), but soft demand (-14.3% this quarter) keeps it on the watch list.
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Price range
Incredible$15.61–$54.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great22%top-5 click share — an open shelf
Review moat
Great324.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Okay$177K$177K/yr · 315K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-14.3%90-day search growth — must beat 0% to launch