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safflower bird seed
Launch itA $1.8M/yr market growing +79.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.02avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 396K searches
Price range
Great$11.86–$71.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+79.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,189.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf