55
rubber door mats
Worth a lookShows a sweet-spot price point ($22.78 avg), but weak search conversion (2.4%) keeps it on the watch list.
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$7.87–$47.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$159K$159K/yr · 297K searches
Review moat
Okay3,364.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale