58
rooting hormone for cuttings
Launch itA $1.4M/yr market growing +69.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.1M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Growth
Great+69.5%90-day search growth — must beat 0% to launch
Avg price
Good$14.49avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.60–$22.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,525avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf