68
roach trap
Launch itA $4.0M/yr market growing +87.8% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$4.0M$4.0M/yr · 1.8M searches
Growth
Great+87.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.34–$23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad17,180.38avg incumbent reviews — the moat a new listing must climb