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roach spray
Launch itA $3.6M/yr market growing +98.2% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 1.8M searches
Growth
Great+98.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Price range
Good$4.99–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,081.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand