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roach motel
Worth a lookShows searches that convert (19.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+69.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.30–$30.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$487K$487K/yr · 198K searches
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad13,920.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf