42
red flags
Skip itSoft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,062.53avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$6.61–$23.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Market size
Okay$140K$140K/yr · 172K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.9%90-day search growth — must beat 0% to launch