63
rat zapper
Launch itA $2.8M/yr market growing +29.2% this quarter with returns at 3.6% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 771K searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$41.45avg listing price — sweet spot $15–$100
Price range
Incredible$19.46–$71.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,757.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand