74
rat trap
Launch itA $2.2M/yr market growing +40.4% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 952K searches
Avg price
Incredible$24.30avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Good$3.73–$42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,502.69avg incumbent reviews — the moat a new listing must climb