66
rat poisoning for outside
Launch itA $8.4M/yr market growing +12.7% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$8.4M$8.4M/yr · 4.1M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.66avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$5.82–$55.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad6,895.75avg incumbent reviews — the moat a new listing must climb