75
rake
Launch itA $2.8M/yr market growing +19.3% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 2.1M searches
Avg price
Great$22.63avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$12.42–$42.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Good588.53avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.3%90-day search growth — must beat 0% to launch