66
rain barrel
Launch itA $3.4M/yr market growing +89.6% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$3.4M$3.4M/yr · 3.1M searches
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Great+89.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$118.55avg listing price — sweet spot $15–$100
Review moat
Good1,073.68avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$43.68–$179.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price