65
queen excluder
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible65.56avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+110.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$32.45avg listing price — sweet spot $15–$100
Price range
Great$12.81–$47.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$155K$155K/yr · 53K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality