48
purple martin house pole
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great159.42avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$126.02avg listing price — sweet spot $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$55.38–$548.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$31K$31K/yr · 18K searches