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pull cord
Worth a lookShows low returns (0.9%), but a concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good927.82avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Avg price
Good$12.58avg listing price — sweet spot $15–$100
Price range
Okay$4.71–$24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$206K$206K/yr · 175K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse