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50

protecta bait station

Worth a look

Shows a sweet-spot price point ($50.82 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 36Growth 46Conversion 86Competition 24Returns 87Price range 51Avg price 93Brand share 0Review moat 69Quality gap 60

Avg price

Great$50.82

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good737

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$3.87–$169.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Market size

Okay$176K

$176K/yr · 36K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products