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potting soil
Launch itA $9.7M/yr market growing +24.6% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$9.7M$9.7M/yr · 7.9M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Price range
Good$7.32–$35.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,089.27avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand