45
portable outlet
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$52.06avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$16.06–$180.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$272K$272K/yr · 412K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Review moat
Bad4,622.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale