54
portable campfire
Worth a lookShows a sweet-spot price point ($53.13 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Great$53.13avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,025.64avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$10.02–$280.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$132K$132K/yr · 197K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price