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porch decor
Worth a lookShows no brand lock-in (top 5 brands take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Growth
Incredible+114.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$29.94avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$592K$592K/yr · 3.5M searches
Review moat
Okay1,703.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.79–$223.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale