68
pool
Launch itA $63.4M/yr market growing +224.7% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$63.4M$63.4M/yr · 25.9M searches
Growth
Incredible+224.7%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$263.28avg listing price — sweet spot $15–$100
Review moat
Bad6,959.31avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$13.33–$2134.81cheapest to priciest tracked listing — scored on the share inside $15–$100