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pool supplies
Launch itA $1.1M/yr market growing +242.9% this quarter with returns at 0.4% — clears our launch bar.
Growth
Incredible+242.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$36.49avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 480K searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.15–$168.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,330.58avg incumbent reviews — the moat a new listing must climb
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