47
pool paint
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Good+59.9%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good717.54avg incumbent reviews — the moat a new listing must climb
Avg price
Good$121.64avg listing price — sweet spot $15–$100
Market size
Okay$195K$195K/yr · 86K searches
Price range
Okay$44.64–$244.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price