51
pond salt
Worth a lookShows searches that convert (19.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Growth
Great+101.6%90-day search growth — must beat 0% to launch
Price range
Great$8.94–$50.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,287.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay$110K$110K/yr · 22K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand