45
plow
Skip itSoft demand (-75.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$198.23avg listing price — sweet spot $15–$100
Review moat
Okay3,327.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 87K searches
Price range
Bad$15.74–$2266.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-75.3%90-day search growth — must beat 0% to launch