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plants seeds & bulbs
Launch itA $1.9M/yr market growing +8.3% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 6.7M searches
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$3.96–$52.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,741.6avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale