66
pirate flag
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.98avg listing price — sweet spot $15–$100
Growth
Great+60.8%90-day search growth — must beat 0% to launch
Review moat
Good523.51avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$5.79–$39.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 349K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality