64
pickaxe
Worth a lookShows a sweet-spot price point ($32.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.10avg listing price — sweet spot $15–$100
Price range
Great$12.22–$82.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great310.09avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$384K$384K/yr · 347K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand