71
pergola
Launch itA $1.2M/yr market growing +71.3% this quarter with returns at 0.8% — clears our launch bar.
Competition
Incredible13%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great189.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 868K searches
Growth
Great+71.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$58.91–$3997.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$869.07avg listing price — sweet spot $15–$100