59
peat moss
Launch itA $1.0M/yr market growing +34.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 679K searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$7.63–$36.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,576.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf