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peacock garden decor
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$31.90avg listing price — sweet spot $15–$100
Price range
Great$6.12–$95.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great282.85avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 217K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand