57
pastry brush
Worth a lookShows searches that convert (13.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.4M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.07–$19.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,200.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.01avg listing price — sweet spot $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality