70
outdoor rug
Launch itA $8.4M/yr market growing +94.7% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$8.4M$8.4M/yr · 22.1M searches
Avg price
Incredible$45.78avg listing price — sweet spot $15–$100
Growth
Great+94.7%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$13.79–$161.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay2,133.38avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand